Cohesive Devices in Advertising Discourse

Auteurs-es

  • Amel SAOUCHA University of Constantine 1

Mots-clés :

Cohesive Devices, Advertising Discourse

Résumé

The present study aims at investigating the cohesive devices used in advertising discourse, more precisely, in audiovisual advertising discourse.In order to examine how cohesion is achieved, ten television commercials in English are selected as the main source of data,and are analyzed within the framework of Halliday and Hasan’smodel of cohesion.The findings of the study suggest that cohesion is caused by the high number of reiteration instances as well as collocation pairs. The study concludes that lexical cohesive devices are dominant in advertising discourse. Conversely, grammatical cohesive devices are less frequent in the advertisements under study.

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Biographie de l'auteur-e

Amel SAOUCHA, University of Constantine 1

Department of Letters and English Language
Faculty of Letters and Languages

Références

Baker, M. (1992):In Other Words.A Coursebook in Tanslation, Routledge: London andNew York.

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Cook, G.(1992):The Discourse of Advertising, Routledge: London.

Cui, Y. and Zhao, Y. (2013): ‘‘The Application of Repetition in Advertisement Translation: Its Role in Enhancing Audiences’ Memorization’’, International Journal of Applied LinguisticStudie,volume 2 issue 2 pp.29-37.

Halliday, M.and Hasan, (1976):Cohesion in English, Longman: London and New York.

Kuran, T. (1997): Private Truths,Public Lies: the Social Consequences of Preference Falsification, Library of Congress: USA.

Mc Carthy, M. (1991): Discourse Analysis, Cambridge University Press.

Schiffrin, D., Annen, H. and Hamilton, H.(eds) The Handbook of Discourse Analysis2001 Blackwell Publishing: Massachusetts.

Sternkopf S. (2005): English in Marketing: International Communication Strategies inSmall and Medium Size Enterprises, Verlag Fur Wissenschafluche.

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Publié-e

2014-12-01

Comment citer

SAOUCHA, A. (2014). Cohesive Devices in Advertising Discourse. Revue Des Sciences Humaines, 25(4), 117–126. Consulté à l’adresse https://revue.umc.edu.dz/h/article/view/2071

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